If you’ve never visited FourSquare, I urge you to join and install it on your mobile phone today. Foursquare is a location-based social netowrking site, that also let’s you post to twitter and Facebook from within the application on your mobile phone.
It’s a very simple process: arrive to a venue, open the FourSquare app on your phone, and check in. The more places and more often you check in, the more badges you earn. You can earn a variety of badges for a variety of different things. You can also leave tips for others that check in at that venue in the future, shout out to your friends to check out that venue, and compare your weekly “score”, acquired by checking in more and more often, against your friends. Also, check in often enough and more often than any other person at a venue and you become that place’s “mayor”.
As more and more business start to become foursquare savvy some are even beginning to offer discounts to those that show they’ve checked in at that venue. I can see this program becoming very useful for on-location and guerrilla marketing tactics (i.e. check in here and come in for 10% off your coffee, check in at this concert and see your name posted on our website, etc.). It has the potential to be a very cheap and effective marketing tool, different from the realm that Twitter already dominates. As I’m a politics buff, I even read an interesting article on how Foursquare could prove useful on campaigns here, which seems like a double-edged sword in some situations.
As more and more people hear about this, it’s going to take off, with 1.3 million users in the US in a little over a year. FourSquare is relatively new to the world of social media and has the ability to be the “next big thing” of social media if enough people catch on…which is why you should join today. Soon, you and your friends will be battling for mayor of your local watering hole and seeing who can check in first every single place you go.






